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Dynamics of
Group Polarization |
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Dr. Sharon L. Bender
September, 2006
Communication
In
1996, I took a course in group dynamics while earning the BA degree in
Communication. The course description addressed principles of group function
including types of group structure, communication leadership,
membership, methods of studying groups, and techniques of working in
groups and with groups. The course was designed for students who
wish to study group processes as related to work in education,
recreation, and the fields. The material in this article has been
abstracted
from my
work as
produced
for the
course.
Prior to taking
the course, I already had a variety of experiences with group
dynamics. During my nine-year real estate career, I was involved in
group meetings and I taught groups of new-comers to the real estate
field. During my employment at AlliedSignal I served as group leader
of two successful groups and I attended a plethora of focus groups.
I also attended numerous communication and leadership seminars that
dealt heavily with group dynamics. I have been
a member of many different types of groups, such as Woman’s
Professional Business Association (WPBA), my local historical
society, my local Chamber of Commerce, Woman’s Business Exchange (WBE),
and I was an assistant cheerleader coach. In addition, I have
independently studied about group dynamics from a variety of
materials and I have written narratives on related subjects such as
presentation skills, listening, motivation,
persuasion,
communication, interviewing, team leader training, and sales. As a result, I
have acquired extensive knowledge about group functions and group
structures; communication leadership; membership; methods of
studying groups; and techniques of working in groups and with groups
in a variety of purposes.
Something
outstanding that I learned in the group dynamics course was about a
phenomenon known as “group polarization.” But, putting first things
first, it can be helpful to understand the complications of group
dynamics, which includes the forces that work on any group of
persons and determine what it does. The group can be as small as two
individuals or as large as an entire nation. Attempts have
been made to translate the findings of basic research in group
dynamics into practical principles and techniques. This applied
group dynamics has produced new training programs for group members
and leaders.
In the 1900s,
sociologists, psychologists, anthropologists, political scientists,
and educators began using the tools of science to probe the
mysteries of group life. Beginning in the 1930s, group dynamics
became a recognized field of study for scholars in the social
sciences. Several universities have established special research
groups to study group dynamics. This study has
shed light on such aspects of group life as the nature and
requirements of leadership, the different roles of members of a
group, the factors that affect organization and operation, and the
process of making decisions in a group. The
research also has provided information on communications and
relationships among members in a group, and the hidden forces that
influence what people do in groups. For example, one such program
involves people living together for a few days to several weeks. The
people observe their own behavior and gain new insights about how
their actions affect others. This basic research has led to new ideas about what
makes a good group and a good group leader.
Defining a Group
Defining a
group is not easy. A group can be thought of as a collection of
people. It is not a random assemblage of independent individuals;
rather it is composed of individuals who interact verbally and
non-verbally, occupy certain roles with respect to one another,
cooperate to accomplish a definite goal; and are somewhat
interdependent and stable. Every group establishes its own goals,
structure, and pattern of communication; its own norms; and its own
climate. Every member of the group usually has a steak in the
outcome. An effective group climate can be characterized by
supportiveness, participative decision making, trust among group
members, openness and candor, and high performance goals. The healthier
the climate, the more cohesive is the group. Some characteristics
of effective and well-functioning groups include:
-
The atmosphere tends to be informal, comfortable, and
relaxed.
-
There is a lot of discussion in which virtually everyone
participates,
but
remains
pertinent
to
the
task. If
the
discussion
gets
off
track,
someone
brings
it
back.
-
The task or objective is well understood and accepted by
the
members. There
will
have
been
free
discussion
of
the
objective
at
some
point,
until
it
was
formulated
in
such
a
way
that
the
group
members
could
commit
themselves
to
it.
-
The members listen to each other. Every idea is given a
hearing. People
do
not
appear
to
be
afraid
of
being
foolish;
they
will
offer
a
creative
thought
even
if
it
seems
fairly
extreme.
-
There is disagreement. Disagreements are not suppressed
or
overridden
by
premature
action. The
reasons
are
carefully
examined,
and
the
group
seeks
to
resolve
disagreements
rather
than
dominate
dissenters.
-
Most decisions are reached by a kind of consensus in
which
it
is
clear
that
everyone
is
in
general
agreement
and
willing
to
go
along. Formal
voting
is
at a
minimum;
the
group
does
not
accept
a
simple
majority
as a
proper
basis
for
action.
-
Criticism is frequent, frank, and relatively comfortable. There
is
little
evidence
of
personal
attack,
either
overt
or
hidden.
-
People are free to express their feelings and their ideas
about
the
problem
and
the
group’s
operation.
-
When action is taken, clear assignments are made and
accepted.
-
The chairperson of the group does not dominate it, nor
does
the
group
defer
unduly
to
him
or
her. Leadership
shifts
from
time
to
time,
depending
on
the
circumstances. The
issue
is
not
who
controls
but
how
to
get
the
job
done.
-
The group is self-conscious of its own operation.
Kurt Lewin, a
German refugee, focused attention on the behavior of groups; the
forces that help to explain the actions of groups; and how group
processes changed individual functioning. Lewin’s work led to the
development of the group dynamics field of study. His unique
contribution was called force field analysis, and it helped
us understand what people can do to increase the effectiveness of
teams.
Team Players
In Lewin’s
view, a team is an open social system with a series of forces or
vectors applied to it from two sides. If the forces are equal, the
team will remain in a state of equilibrium. It will not change. When
forces on a side increase or decrease then the balance point will
likely change.
Lewin developed
three experimental groups to assess the effects of different
leadership styles: 1) autocratic leaders, 2) democratic leaders, and
3) laissez-fair leaders. The results of this field experiment
suggested a number of generalizations. Autocratic leaders
produced mostly aggression, similar to fascists, democratic
leaders worked steadily and were most efficient, and
laissez-fair leaders were the most inefficient of all.
Generally, leadership style proved more important than the specific
personality of individual leaders.
Effective teams
also require effective team players. The characteristics of the
effective team player are described and linked to the success of the
team. Characteristics that stand out include having a:
-
Clear
mission
and
plan
to
accomplish
it
-
Positive
relationships
with
and
support
from
other
parts
of
the
organization
-
Excellent
communication,
openness,
and
trust
among
team
members
-
Blend
of
people,
each
contributing
a
special
talent
Research
indicates four basic types or styles of team-players. Each style
contributes in different ways to the success of the team, and each
style has a downside when carried to an extreme. Earlier, in 1994, I
had used an adaptation of the four team-player styles. I redeveloped
this understanding as the basis for my “bottom line team
development” approach.
From Parker (1990):
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Source: Parker, 1990, p. 65
-
A
Contributor
is a
task-oriented
team
member
who
enjoys
providing
the
team
with
good
technical
information
and
data,
does
his
or
her
homework,
and
pushes
the
team
to
set
high
performance
standards
and
to
use
their
resources
wisely. Most
people
see
the
Contributor
as
dependable. With
no
Contributor,
the
team
will
lack
task
focus.
-
A
Collaborator
is a
goal-directed
member
who
sees
the
vision,
mission,
or
goal
of
the
team
as
paramount,
but
is
flexible
and
open
to
new
ideas;
is
willing
to
pitch
in
and
work
outside
his
or
her
defined
role;
and
is
able
to
share
the
limelight
with
other
team
members.
Most
people
see
the
Collaborator
as a
“big-picture”
person.
With
no
Collaborator,
the
team
will
lack
clarity
about
perspective
and
purpose.
-
A
Communicator
is a
process-oriented
member
who
is
an
effective
listener
and
facilitator
of
involvement,
conflict
resolution,
consensus
building,
feedback,
and
the
building
of
an
information,
relaxed
climate.
Most
people
see
the
Communicator
as a
positive
people
person. With
no
Communicator,
the
team
will
lack
interpersonal
comfort.
-
A
Challenger
is a
member
who
questions
the
goals,
methods,
and
even
the
ethics
of
the
team;
is
willing
to
disagree
with
the
leader
or
higher
authority;
and
encourages
the
team
to
take
well-conceived
risks.
Most
people
appreciate
the
value
of
the
Challenger’s
candor
and
openness.
With
no
Challenger,
the
team
will
lack
“groupthink.”
Groupthink
tends to occur when groups let the desire for consensus override
careful analysis and reasoned decision making. It is a process that
renders group members unable to evaluate new options and decisions
realistically. Groupthink is likely when three conditions exist:
-
the
group
is
very
cohesive
and
feels
isolated
from
outside
forces
-
the
group
is
experiencing
intense
stressors,
especially
time
pressure
-
the
leader
is
not
impartial
When these
three conditions are met, groups tend to become very closed-minded
and become increasingly certain that their view cannot possibly be
wrong. Groupthink combined with obedience to their leader can result
in violent behavior against anyone or other group in opposition.
Groupthink is
an extreme way of avoiding conflict. Conflict is an
inevitable part of the life of any group. A group experiences
conflict whenever a member’s thoughts or acts limit, prevent, or
interfere with his or her own thoughts or acts or with those of
another member. Whereas cohesiveness is normally a desirable group
characteristic, when carried to an extreme it can become
dysfunctional or even destructive.
Group Polarization
After taking
part in a group discussion, group members often shift to views that
are more extreme (in the same general direction) than the ones they
held initially. Such shifts are known as group polarization.
Although several explanations for group polarization have been
proposed, two views have received much support:
-
social
comparison
-
prior
to
group
discussion,
most
persons
assume
that
they
hold
“better”
views
than
the
other
members
-
persuasive
arguments
-
gradually
members
convince
themselves
of
the
correctness
of
their
initial
views
and
come
to
adopt
these
even
more
strongly
The following
is how group polarization occurs:
The tendency of
many decision-making groups to drift toward polarization is
serious and can interfere with their ability to make accurate
decisions. This process is not the only one that can exert such
negative effects.
Another
destructive behavior among groups is inter-group conflict.
Inter-group conflict occurs when groups compete. Groups compete for
several reasons, such as interdependency,
limited resources, independent
rewards, different goals and timelines, status incongruity, and
different perceptions. However, groups have more to gain by
cooperating than by competing. Decreasing competition between two
groups can be achieved in a number of ways.
-
Emphasizing the common enemy -
groups tend to unite when they identify a common threat bigger
than each other
-
Increasing cooperative rewards -
rewarding each team for cooperating with each other
-
Task force meetings - group
representatives should meet periodically to discuss progress
made on specific projects involving the groups
-
Reducing inter-group distance -
members of each group are encouraged to communicate with one
another
Distinctions
between groups are common and are referred to as
in-group/out-group distinctions. The in-group consists of one’s
own peers, whereas the out-groups are those whom one considers to be
outside the bounds of intimacy. Group distinctions are often based
on such qualities as income, race, religion, or purpose.
A group that an
individual uses as a frame of reference for self-evaluation and
attitude formation is known as a reference group. Some
reference groups set and enforce certain values and norms, while
others serve as a standard for comparison.
The simplest of
all groups is the dyad, or two-member group. In a dyad, one
is able to achieve a special level of intimacy that cannot be
duplicated in larger groups. When the group becomes
three members, it is referred to
as a triad.
The new member has at least three basic ways of interacting with and
influencing the dynamics of the group:
-
unifying
-
mediating
-
divide-and-rule
As groups
become the size of triads or larger, coalitions are expected to
develop. A coalition is a temporary or permanent alliance
toward a common goal.
Social
scientists have identified certain principles of interaction
that help explain both stability and change in groups:
-
The pleasure principle - people seek pleasure and
avoid
pain. Over
time,
people
will
continue
to
interact
in a
group
in
which
they
experience
the
pleasure
of
reward
but
will
withdraw
from
groups
in
which
the
pain
they
experience
outweighs
their
pleasure.
-
The rationality principle - people change their
behavior
according
to
whether
they
think
they
will
be
worse
or
better
off
as a
consequence. Direction
of
the
individual
group
member
depends
on
what
other
members
of
the
group
are
doing.
-
The reciprocity principle - in group interactions
people
usually
adhere
to a
norm
stating
that
what
others
do
for
you,
you
should
try
to
do
for
others.
-
The fairness principle - people and groups come
to
expect
certain
rewards
for
certain
efforts.
If
some
receive
these
rewards
and
others
do
not,
a
condition
known
as
relative
deprivation
occurs.
Group
structure can be
understood by studying diagrams that indicate the balance of group
bonds and sociograms, which chart individuals’ preferences in
groups. This form of studying groups is known as sociometry. Group
diagrams show the number of members in a group; a line indicates the
presence of a relationship between two members of the group and how
many relationships exist within the group. The following are
three examples:
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Conclusion
Polarization can occur in any of
these group arrangements. Although in each instance, the group as a
whole has a relationship, within the group a number of relationships
can evolve in which conflict can arise. Two people can divide on the issues
important to them. Three people can formulate two against one. Four
people can become two opposing groups with two members each or
formulate three against one. It doesn't matter the formulation. It
matters that the opposite perspectives on the continuum can create
unhealthy conflict unless there is a meeting of the minds or meeting
in the middle. This understanding of the harmful affects of
polarization have contributed to my steadfast belief in the
benefits of triangulation thinking in which one seeks a third,
middle ground perspective, eradicating polarization.
Sources
Aronson, E. (1992).
Readings about
the social animal. W.H.
Freeman & Co.
Blake, R.R. (1981).
Productivity: The human side. Amacom.
Carr-Ruffino, N. (1993).
The promotable women: Advancing through leadership skills. National
Press Publisher.
International University
Consortium. (1989). People and organizations.
Mallory, C. (1991).
Team building. National
Press Publisher.
Marshall, E.M. (1995).
Transforming the way we work. Amacom.
Milgram, S. (1974).
Obedience to authority. Harper Torchbooks.
Parker, G.M. (1990).
Team Players and Teamwork. Jossey-Bass Publishers.
Shonk, J.H. (1982).
Working in teams. Amacom.
Tjosvold, D. (1986).
Working together to get things done. Lexington Books.
Truitt, M.R. (1991).
The supervisor’s handbook. National Press Publisher.
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| ©
Copyright Dr. Sharon L. Bender, All Rights Reserved. |
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